Black Friday – A History

Black Friday – A History

Chances are, you or someone you know is getting ready to shop on Black Friday, and at Reviewal we always see a boost in reviews following the period. The unofficial kickoff to the Christmas shopping season has become a global event where retailers encourage shoppers to take advantage of huge discounts.

Over 70% of people who will shop during over the Christmas period will do at least some of that shopping in the Black Friday sales this year, according to a survey from Deloitte, but despite a common belief (including most of those asked in Reviewal HQ!), the name has nothing to do with red or black ink on a businesses accounts.
Black Friday started in the 1950s in Philadelphia across the atlantic (who’s surprised it’s the Americans we have to thank?!).
Thousands of shoppers from the suburbs descended on the city for the days after Thanksgiving as the city promised big discounts and festival-like decorations, before the Army versus Navy football game the day after. The term Black Friday actually originated from the police who worked that weekend, where due to the large numbers nobody was allowed time off.
In 1961, an attempt to re-name the day “Big Friday” was floated so that one of the biggest days in shopping wouldn’t carry a negative connotation, but predictably this didn’t really stick and it remained Black Friday. Over time, retailers learned to embrace the name and even expanded the one-day shopping event with many opening earlier and closing later to take advantage of the bonanza.
With the spectacular growth of the internet in recent years came the birth of Black Friday’s equally profitable little brother, Cyber Monday. It was a marketing term coined by the National Retail Federation for online retailers to mirror the shopping craze felt by brick-and-mortar stores on Black Friday, although as we all know in an internet focused world, Black Friday has also been taken over largely by the internet retailers more than the high street.
So wherever you do your shopping this Black Friday, make sure you visit Reviewal after to let other customers know how you get on – for better or worse!

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